Lenovo Marketing - 1257 Words

Lenovo Acquisition Analysis Product/Brand decisions: Some of the issues Lenovo had to deal with in the acquisition of IBM was how to capitalize on the marriage of brands and how to win corporate respect with the Lenovo brand. The acquisition allowed Lenovo to move quickly into the international marketplace. Given that IBM had one of the most trusted brands around the world, this allowed Lenovo to build on past IBM’s reputation. But Lenovo only had the right to use the IBM logo for five years so they wanted to leverage that asset. The media perception of Lenovo’s association with the Chinese government was also concerning to Lenovo’s executives since firms with this type association tend to get low marks for†¦show more content†¦This became part of their strategy of a ‘one-two punch’: building up the Lenovo master brand and continue to strengthen the ThinkPad product brand. Just before the acquisition Lenovo had negotiated an Olympic sponsorship in order to int roduce the world to the brand. They would be able to use the Olympic logo for marketing and promotion but this arrangement would come at a hefty price of $80 million to start and another $160 for the additional advertising requirement; a large sum for a company with $3.2 billion in sales. Lenovo would also be able to continue to use the IBM logo for five years as part of the acquisition which they intended to leverage. The promotion strategy led to a three phase advertising plan. First, they ran a worldwide campaign where each ad ended with a mention of the ThinkPad instead of Lenovo to reassure customer and maintain the ThinkPad momentum. The second campaign was labeled ‘ThinkPad Unleashed’ which ran during the Olympics to emphasis that the ThinkPad was being made even better. The third phase stressed that Lenovo stood for innovation which is how they intended to differentiate themselves from their competitors. In order to continue to raise awareness, the marketing manager studied brand-tracking research from 10 countries every quarter. They would chose productShow MoreRelatedThe Marketing Strategy Of Lenovo Brand3494 Words   |  14 PagesIntroduction While the Lenovo brand came into existence only in 2004, the company has a much longer history. In 1984, Legend Holdings was formed with 25,000 RMB in a guard house in China. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC Company in China. Legend Holdings was the first to introduce the idea of Personal Computing to China and have held number one in Chinese consumer and business markets. Legend Holdings changed its name to Lenovo in 2004 and, in 2005Read MoreThe Strategic Marketing Management Analysis of Lenovo Group4016 Words   |  17 PagesThe Strategic Marketing Management Analysis of Lenovo Group Wang, Wen Cheng, Dept. of Business Management, Hwa Hsia Institute of Technology, Taiwan Chu, Ying Chien, Department of Tourism and Leisure, National Penghu University,Taiwan Chen, Ying Chang, Department of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health ABSTRACT In recent years, market competition in the market economy is fierce, the different economic performances and behaviors based on the enterprises’Read MoreCase Analysis of Lenovo MA IBM PC department3533 Words   |  15 Pages Investment Alternatives and Analysis for Fair Value Case Analysis of Lenovo Merging and Acquiring IBM PC Department Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1~4 Body 1. The critical successful factors that are the focus of the successful MA activities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4~6 2. The summary of lessons learned which made the factors successful†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6~8 3. What is the company should do next to improve its post-MA initiatives†¦........Read MoreBackground Marketing Strategy2011 Words   |  9 PagesLENOVO COMPANY HISTORY Lenovo Group Limited is today the largest information technology enterprise in China and the third largest computer company in the world which is has an 8.6 per cent share of the PC market, after Hewlett-Packard at 15 per cent and Dell of the US at 16.8 per cent. During its first 20 years, Lenovo evolved from a small distributor of imported computers into China’s leading computer firm and in 2005, it purchased IBM’s division. Lenovo has been the market leader for seven consecutiveRead MoreLenovo Group Analysis4496 Words   |  18 PagesTable of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..3 2.0 Background of the Lenovo Group Limited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3.1 General†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 3.2 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3.3 Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 3.0 Background of the computer industry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..6 4.4 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 4.5 Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 4.6 Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..8 Read MoreHow Mergers And Acquisition Affect Financial Performance1170 Words   |  5 Pagescompany create value through MA in technology industry? Research area – according to different data btw acquiring firms and target firms to analysis their company value changes before after in disclosure date. Company choiceï ¼Å¡ Cisco system Inc, Lenovo Group Ltd, Microsoft Corporation Objectives The report will focus on analysis what kind of impact will affect companies’ financial performance and its value through companies’ mergers and acquisition in technology industry. This article will useRead MoreLenovo Group : Global Competitive Strategy2576 Words   |  11 Pages Question 4: Lenovo Group Limited- Global Competitive Strategy Introduction Lenovo became well-known only in 2004. Previously, the company has a long history since 1984 naming ‘Legend Holdings’ incorporating in Hong Kong, and finally become the largest PC company in China serving more than 160 customers around the world (Lenovo, 2015). Lenovo came from the combination between ‘legend’ (company’s old name), and ‘novo’ in Latin means ‘new’ (The New Yorks Time, 2008). The company has differentiatedRead MoreLenovo : A Global Leader1035 Words   |  5 PagesLenovo was founded in Beijing in 1984, which is a global leader in PC companies. It is made up of the original Lenovo group and the original IBM PC division. Lenovo is one of the world s top 500 companies, its turnover is up to $46000000000. In addition, it is the leader of world s consumer and enterprise innovation technology. Lenovo s global headquarters is located in Beijing, China and Rowley, the United States. Manufacturing and logistics base are mainly located in China, Mexico, the UnitedRead MoreA Case Study of Lenovo Strategies4635 Words   |  19 PagesCase @ China The Roadmap Cheung Kong GSB Case Study Centre for Lenovo to Go Global —A Case study of Lenovo Group Strategies I.Lenovo: refocus on PC operation On December 8 , 2004, Lenovo consummated a deal with IBM whereby Lenovo was to acquire IBM’s desktop and laptop PC unit and its RD and procurement operations worldwide for the sum of US$1.25 billion. On May 1 2005, Lenovo completed its acquisition of IBM’s PC Unit. â€Å"Using an analogy, our enterprise is well likened to a tortoise butRead MoreLenovos Corporate Social Responsibility1359 Words   |  6 Pagesarticle selects Lenovo as a case to analyze. Lenovo began to publish corporate social responsibility report from 2008. It is the first batch of Chinese enterprises concerned about corporate social responsibility. In recent years, Lenovo is always among the highest in the list of China s corporate social responsibility. In 2013, its ranking rose to the second place. As a leading IT manufacture, Lenovo has put its value of responsibility into every practice of the company. Lenovo believes that enterprises

The Significance of Land to the Dreaming for Aboriginal...

â€Å"When you sit in your own country, your spirits lift and you are again truly back to the land where things make sense and your life has meaning† – Galarruy Yunupingu. Hello and welcome to ST Leo’s justice group my name is charbel saliba and I will be talking to you about aboriginal dreaming and land rights. The quote I said earlier was a spiritual view of life based on the dreaming which cannot be separated from the land; that is why the aboriginal people’s connection towards the land is inexorable. The two are intertwined; to separate them would be impossible, one would not work without the other thus they are just as important. The land is used as a physical link between human beings and all that is unseen and eternal. It creates a†¦show more content†¦Around the middle of the 20th century, however, many reserves were closed due to overcrowding and increasing maintenance expenses. Aboriginal people were forced into cities and towns where they were had no other option but to live on the outskirts, or in public housing. A perfect example of separation and dispossession is the stolen generation. The stolen generation is a term used to describe the indigenous children that were taken away from their families and their land by the Australian federal government. The stolen generation has grown up without any family ties or cultural identity. This may create social and financial disadvantages, feelings and insecurity, low self-esteem, depression, violence, suicide, abuse of alcohol and other drugs, crime and a general lack of trust. In each instance the individual has been separated from family, it also means a fracturing of their identity. The Identity of Aboriginal people links family and land. The land connection is like a bond to family in a parental capacity; the land is our mother and deserves our respect. Separation from family is also separation from cultural belonging. The family is there to reiterate identity and culture. Separation from the aboriginals and the land meant that cultural practices and ceremonies linked with the dreaming and land could not be carried out. I am going to conclude my speech by saying that the aboriginal people and the land are 1 and when separated they become useless becauseShow MoreRelatedAn Indigenous understanding of Reciprocity3568 Words   |  15 Pagesï » ¿Reciprocity is an underlying principle expressed throughout Aboriginal societies. Outline and illustrate the importance of this fundamental concept in the economic, social, spiritual and political spheres of Aboriginal life (refer to reciprocity in the index to Edwards 2005). The word ‘reciprocity’1 conjures up a feel good image of ‘caring and sharing’ (Schwab 1995: 8). However according to Peterson (1993: 861) there is a darker more sinister side to this word when applied to Indigenous AustraliansRead MoreThe Changing Patterns Of Religious Adherence3298 Words   |  14 PagesAustralia – 1945 to the present 1.1 – The changing patterns of religious adherence The changenig patterns of religious adherence have been changing since the 1947 Australian census. The biggest change has been the consistent drop in the number of people identifying themselves as belonging to the Anglican church since the 1947 census up to the 2011 census, from 39 percent to 17.1 percent of the population as shown in figure 1.3, which shows the comparison between the 2006 and 2011 census data. OverallRead MoreAboriginal Art And Its Impact On Aboriginal Society2348 Words   |  10 Pagesworld. Initial forms of artistic Aboriginal expression were rock carvings, body painting and ground designs, which date back more than 30,000 years. The quality and variety of Australian Indigenous art produced today reflects the richness and diversity of Indifenous culture and distinct differences between tribes, languages, dialects and geographic landscapes. Art has always been an important of Aboriginal life, connection past and present, the people and the land, and the supernatu ral and realityRead MoreThe Oldest Ongoing Tradition of Art in the World Essay2324 Words   |  10 Pagesworld. Initial forms of artistic Aboriginal expression were rock carvings, body painting and ground designs, which date back more than 30,000 years. The quality and variety of Australian Indigenous art produced today reflects the richness and diversity of Indifenous culture and distinct differences between tribes, languages, dialects and geographic landscapes. Art has always been an important of Aboriginal life, connection past and present, the people and the land, and the supernatural and realityRead MoreAustralian Films - Screening Responces3687 Words   |  15 Pagesbeginning of mass social and political change that was intensified by World War II. With countless men at war, Australian women were able to enter and overtake male roles in the workforce. As a result, Feminism was strengthening. Along with the Women’s movement into the workforce, Robert Menzie’s 16 -year service as the Prime Minister created the ‘Menzies Era’, where great Australian change has said to be recorded. In such a conservative era, political and social revolutions were difficult to adjust to,Read MoreSocial Determinants of Health10939 Words   |  44 Pages3 The Social, Cultural and Historical Context of Aboriginal and Torres Strait Islander Australians PatDudgeon,MichaelWright,YinParadies, DarrenGarveyandIainWalker OVERVIEW To understand the contemporary life of Indigenous Australians, a historical and cultural background is essential. This chapter sets the context for further discussions about Aboriginal and Torres Strait Islander people and issues related to their social and emotional wellbeing and mental health. The historyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesMichael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographicalRead MoreLogical Reasoning189930 Words   |  760 Pagesbuild upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer to print the book, they returned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to the text, the author would appreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlier

Interpretation poem Free Essays

Creative Interpretation Interpret one of the poems from the course In a new material form: visual, sculptural, audio, video, and/or digital. Successful creative interpretations will go beyond portraying the thematic content of the poem and represent its formal, historical, and/or material aspects as well. Demonstrate a nuanced understanding of the poem. We will write a custom essay sample on Interpretation poem or any similar topic only for you Order Now Rate a meaningful and complex relationship between materiality and meaning. Show that significant thought and effort has been put into the project. Your interpretation should integrate the complete text of your poem into the project in some way so that your Interpretation could be understood by an audience that hasn’t read the poem. Please note that a broadside does not meet the â€Å"significant thought and effort† requirements of this project. 2. Essay Write an essay of 900-1200 words that analyzes your chosen poem and articulates how your artistic choices in your creative interpretation respond to specific thematic, formal, historical, and/or material aspects of the poem. Successful essays will give relevant background information about the poem. Offer a thesis statement that clearly articulates how the creative interpretation uses material features to respond to the poem. Analyze specific aspects of the poem? quoting where appropriate?that are relevant to the project’s artistic choices. Leary describe how the project uses specific material features to construct an Interpretation of the poem. Be written In a formal academic style. You can assume that your reader has seen your project, so you can focus on analyzing rather than describing it. You can use â€Å"l† in this essay to refer to your choices, but the essay should focus on the poem and the project rather than your pinions, beliefs, motivations, etc. Your creative interpretation will be due in person during our final class session on Wednesday, June 4 at 3:30. Your essay will be due online by Monday, June 9 at 3:mom. Please note: the poem you choose for this project must be different from the ones you choose for your micro-essay portfolio and your broadside. Final Project Grading Rubric Creative Interpretation poem, including relevant formal, historical, and/or material aspects. Execution. The choice of medium is fruitful for the project; specific material choices are interesting, meaningful, and effective. Effort. The project demonstrates a significant amount of thought and effort. Essay Poem Analysis. The essay offers a compelling analysis of the poem, focusing on aspects most relevant to the project and quoting where appropriate. Project Analysis. The essay analyzes specific material choices of the creative interpretation in detail. Organization Writing. The essay has a clear organizational structure, including an introduction, paragraphs with topic sentences, transitions, and a conclusion; the essay uses formal academic prose conventions. How to cite Interpretation poem, Papers

Nursing Specialty for Aged Care Act-myassignmenthelp.com

Question: Discuss about theNursing Specialty for Aged Care Act. Answer: In aged care, one of that major safety or legal issues that is seen is mainly due to incidence of abuse in older clients. According to the Aged Care Act, it is the responsibility of carers to maintain the rights and responsibilities of aged care such as well treating the client and ensuring the highest quality of care by meeting all health and safety standards of care. However, despite legislations and organizational protocol on aged care, prevalence of elder abuse and neglect has become common (Yon et al., 2017). As a nurse, I explored this issue in my clinical setting where many nurses did not had appropriate attitude towards caring for older adults and they violated their core responsibility of providing safe, appropriate and responsive quality nursing care according to the standard 6 of the registered nurse standards for practice (Registered nurse standards for practice., (2017). Nurses were found to be irresponsive to address elder abuse and report about such issues to relevant authorities. The review of studies has revealed that elder abuse has become prevalent due to understaffed nursing facility, lack of quality caregiver and other societal, cultural and familial influence (Burnes et al., 2015).. In addition, Dong, X. Q. (2015) showed that risk of abuse including physical, financial, emotional abuse and neglect is more in older women compared to older men. Shared living, low income and presence of large family members also increase the risk of financial, emotional and physical abuse. Another issue facing residential aged care in Australia is that professional carers find it difficult to recognize signs of abuse and adequately respond to them. Many staffs do not go ahead with reporting about abuse because of the increase in risk to people due to cognitive impairment, physical frailty and fear of retaliation in elder clients. In this situation, it is necessary nurse understand their professional role in safety of patient and identify differential response to alleviate or prevent mistreatment of elder clients in health care setting. According to the position statement of the Australian College of Nursing on the role of registered nurse in residential aged care facilities, the registered nurse should be present on-site and available at all times to promote safety and well-being of residents. To reduce the incidence of adult abuse, it is necessary for nurses to develop different skills mix such as communicating with clients over difficult topics. The residential care homes or other health care setting should also integrate adult protection principles in daily practice to ensure and develop skills of nurses in recognizing and reporting about abuse in the right time. In the process of treatment and delivery of care, nurses are often required to share information with patients or other members to optimize the care process. However, there are ethical considerations related to sharing of patients information. According to the ethical code of conduct for health care professionals, all of them have the legal and ethical responsibility to protect and respect the privacy and confidentiality of client (Haug, 2017). This is in relevance with the ethical code of autonomy as it enables patient to decide how and with whom their information needs to be shared. HIPAA also reminds regarding health information privacy and suggest that health care professionals who have access to patient records have the obligation to keep the information in confidence. This means clinicians as well as nurse need to advocate, uphold and defend patients right to privacy while sharing patients information with others (Prater, 2017). In addition, the right to privacy has links with patient autonomy as it states that individual patients should be allowed to take their own decision regarding how information is shared. Despite the implementation of legal and ethical standards for maintaining privacy and confidentiality of clients information, nurses are often confronted with challenges in complying with the obligation. This risk is particularly seen when nurses have to look after older patients or those with cognitive impairment who lacks decision making skills. In this situation, they face the biggest dilemma of maintaining the safety of client as well as protecting the privacy of such clients. To take decision for elder people with poor mental and decision making capacity, the nurse have a critical role to balance the best interest of client. Suzuki, C., Ota, K., Matsuda, (2015) also points out that although ethics in information sharing is long recognized while collaborating with other health care organization, however staffs often experience challenges in the extent to which the information should be shared. One of the most important dilemma for nurses is that whether they should give more priority to protecting client confidentiality over the need to share important information with others or vice versa. Other factors that cause conflicts for nurses in information sharing include abuse, mental health problems and poor mental capacity of patient. Conflict mainly arose between autonomy and right to beneficence of client. To balance both the obligation in nursing practice, it is necessary to balance various interests in client information. Nurse and other health professional must also contribute to following all organizational standards established for patient privacy and confidentiality of patient information (Hutchinso n et al., 2014). The learning exercise for module 1 mainly gave the idea about legal or safety issues in aged care due to the prevalence of elder abuse. The main knowledge gained from the exercise was that elder abuse has become common and in clinical setting, it is mainly seen due to low staffing level and burden of other task in clinical setting. The review of research also pointed out to the fact that identifying and responding to abuse becomes difficult for nurses due to the fear of retaliation and vulnerability to harm in older clients. However, one gap in the task was that it did not explained in detail about the health risk to older clients due to incidence of abuse. Hence, gaining knowledge in this area will further motivate the nurses to understand why reporting and responding to elder abuse is a critical responsibility. Considering the health related consequences of abuse in elder adults, it can be said that both physical and psychological effects are huge in affected people. Physical effec ts of abuse included sleep disturbances, susceptibility to new diseases, exacerbation of existing health issues, sleep disturbance and physical pain. In addition, the psychological effects of elder abuse included high level of stress and depression in patients (Dong et al., 2013). A nurse who is sensitive to the consequences of elder abuse are likely to take prompt response in both reporting and treating such patients. The exercise done for second module mainly gave knowledge regarding ethical obligations for health care professionals in maintaining privacy and confidentiality of client information. The nursing dilemma in this context was also seen in people with poor mental capacity and those having illness like dementia. This research points out to the need to improve personal practice by building better nurse-patient relationship. Better interaction with patients regarding decision making for sharing information is likely to minimize conflicts and balance the needs of beneficence and client confidentiality in care too. The success of decision making process in clinical practice is also dependent on nurses capability to understand patients need (Campos Graveto, 2009). Reference Burnes, D., Pillemer, K., Caccamise, P. L., Mason, A., Henderson, C. R., Berman, J., ... Salamone, A. (2015). Prevalence of and risk factors for elder abuse and neglect in the community: a population?based study.Journal of the American Geriatrics Society,63(9), 1906-1912. Burnes, D., Pillemer, K., Caccamise, P. L., Mason, A., Henderson, C. R., Berman, J., ... Salamone, A. (2015). Prevalence of and risk factors for elder abuse and neglect in the community: a population?based study.Journal of the American Geriatrics Society,63(9), 1906-1912. Campos, D. C. F. D., Graveto, J. M. G. D. N. (2009). The role of nurses and patients' involvement in the clinical decision-making process.Revista latino-americana de enfermagem,17(6), 1065-1070. Dong, X. Q. (2015). Elder abuse: systematic review and implications for practice.Journal of the American Geriatrics Society,63(6), 1214-1238. Dong, X., Chen, R., Chang, E. S., Simon, M. (2013). Elder abuse and psychological well-being: A systematic review and implications for research and policy-A mini review.Gerontology,59(2), 132-142. Haug, C. J. (2017). Whose Data Are They Anyway? Can a Patient Perspective Advance the Data-Sharing Debate?.New England Journal of Medicine,376(23), 2203-2205. Hutchinson, K. M., Shedlin, M. G., Gallo, B., Krainovich-Miller, B., Fulmer, T. (2014). Ethics?in?the?Round: A Guided Peer Approach for Addressing Ethical Issues Confronting Nursing Students.Nursing education perspectives,35(1), 58-60. Prater, V. (2017).Confidentiality, privacy and security of health information: Balancing interests. [online] Available at: https://healthinformatics.uic.edu/resources/articles/confidentiality-privacy-and-security-of-health-information-balancing-interests/ [Accessed 10 Oct. 2017]. Registered nurse standards for practice., (2017).Registered nurse standards for practice. [online] Available at: https://file:///C:/Users/User00/Downloads/1773726_1981687386_Module1-NMBAstandardracticeofr.PDF [Accessed 10 Oct. 2017]. Suzuki, C., Ota, K., Matsuda, M. (2015). Information-sharing ethical dilemmas and decision-making for public health nurses in Japan.Nursing ethics,22(5), 533-547. Yon, Y., Mikton, C. R., Gassoumis, Z. D., Wilber, K. H. (2017). Elder abuse prevalence in community settings: a systematic review and meta-analysis.The Lancet Global Health,5(2), e147-e156.