The Power Of Brand Accessibility Coca Cola Marketing Essay

The Power Of Brand Accessibility Coca Cola Marketing Essay Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S. soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers.It has been noticed that brand loyalty is an important factor in maintaining the number one position. ounded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Colacontinue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: Afford ability, Availability, Acceptability, However, this brand development strategy of Coca Cola was re worked to stress on the following instead: Price value, Preference Pervasive penetration.The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be within an arms reach of desire. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This impli es brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance purchase frequency. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products.  ·Ã¢â€š ¬Ã‚  Coca Cola Classic  ·Ã¢â€š ¬Ã‚  Diet Coke  ·Ã¢â€š ¬Ã‚  Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of The Real Thing, it was really that but with the invention of various categories of coke, the real thing changes to many things, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of share of human liquid consumption. This makes water a competitor. In fact, a Coke executive has said that he wont be satisfied until there is a Coca-Cola faucet in every home. Coca-Colas mantra is within an arms reach of desire. One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after ok? is Coca-Cola. Brand Equity-: The brand assets (or liabilities) linked to a brands name and symbol that add from a service. Brand equity is difficult to measure because much of it depends on consumers perception and opinions of a brand. When a product has high brand equity they are successful at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Colas brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual face of the brand the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the deal the brand is offering you at any given moment the coca-cola comp.has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world .the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture.though its advertising campaign has changed over the years,coca-cola THE REAL TASTE has always stood for aREAL COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. Brand image- A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. There could be hardly any person around the world that hasnt heard the name Coca Cola. Ever since it beginning as worlds leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Cokes sale. Coca-Colas brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Colas bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in todays marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after ok? is Coca-Cola. Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services Coca-Colas brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see Coca-Cola as a part of their daily life. This similarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as value for money or age of consumer etc. 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand delivers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor Your prices vs. your competitors prices. 5. Consumer perceptions The perceived quality and value of your brand in consumers minds (i.e., does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.?) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Colas longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during childrens television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering specials are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundations Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca colas consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions

Eulogy for Father :: Eulogies Eulogy

Eulogy for Father This is the last of three formal memorials for my father. The first was in the surroundings of his last years, at his country church in Virginia, among his family and neighbors. The second was in the surroundings of his first years, among the boxwoods in Murfreesboro, in the presence of a large number of his buried ancestors and a smaller number of his living descendants. Today we gather to remember the middle years of his life, the years at Harvard which he considered his greatest, and which many now consider Harvard's greatest. You, his students and friends from those years, know he was a man of many talents. He was a scholar; a statesman who could see things clearly to which others were blind; a man of deep religious sensitivity; a man of the soil. He was a fighter, a boxer in his college days, a battery commander in World War I, a man who fought and bred gamecocks all his life, and, above all, a man in the thick of controversy at home and war abroad for more than fifty years of public life. Yet he was also a man who cherished honorable peace and loved to commend to his students the stern but pacific words of Lincoln's Second Inaugural: â€Å"With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us strive on...to achieve a just and lasting peace among ourselves and with all nations.† He was a devoted family man, not just for us, his blood family, but also for the larger family of his students, co-workers, and friends. He expected great things of us, as we did of him. He was a genius with words, a writer, a poet, a powerful orator, a master storyteller, a man who in a single encounter could move people to their foundations. This moving power was deeper than words. He retained it to the end, after he had lost his command of words, and the vivid recollections of a long-ago speech or conversation so common among those who have met him are more apt to be of his power and presence than of the words he used. My own most recurrent memory of him is completely nonverbal. It is the look in his eyes years ago in Virginia when he had put me on a bus to the city.

External and Internal factors at Sony Ericsson Essay

Sony Ericsson In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture, Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time. Marketing Marketing, more than any other business function, deals with customers. Creating customer value and satisfaction is at the very heart of modern marketing. Marketing is the delivery of customer satisfaction at a profit. Sound marketing is critical to the success of every organization–large or small, for profit or non-profit, domestic or global. Large for-profit firms such as Sony use marketing. This is where globalization, technology, and ethics come into play. Global Marketing The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows. Products developed in one country are finding enthusiastic acceptance in other countries. In fact, international trade is booming. Since 1969, the number of multinational corporations in the world’s fourteen richest countries has more than tripled. According to Business Week, written by Gail Edmondson, â€Å"many U.S. companies have long been successful at international marketing: Coca-Cola, McDonald’s, IBM, Xerox, Corning, Gillette, Colgate, General Electric, Caterpillar, Ford, Kodak, 3M, Boeing, and dozens of other American firms have made the world their market. And in the United States, names such as Sony, Toyota, Norelco, and Mercedes have become household words† (Edmondson, G., 2000). Globalization has become the increasing tendency of the world to act as one market. Technological advances in travel and communications are the driving  force behind market globalization. For instance, new communication technologies, such as the ones offered by Sony Ericsson, allow people and/or teams from all over the world to work on projects and share information without leaving their desks. At the same time, advanced technologies allow manufacturers to produce their goods in foreign locations that offer an abundant supply of low-cost labor (Mescon, M, Courtland, B., & Thill, J., 1999) Innovation Companies today need to take advantage of their innovative capabilities to develop new businesses. Without exploiting the potential idea of innovation, companies will not be prepared for the effects of new technology, demanding customers and globalization. To keep up with the fast-paced world of mobile communications technology, Sony Ericsson will need to combine telecommunication solutions with proven entertainment technology to be considered the forefront of telecommunication innovation. However, there are difficult challenges that Sony Ericsson must go through to bring to the market a stream of improved products and services that enable the business to achieve higher profits. Incorporating innovative ideas and new technologies is the key for a successful business to compete effectively in the global environment. In the past year, Sony Ericsson has launched groundbreaking products for their mobile technology. The success of the company comes from the distinction of other companies in terms of design, imaging, and applications. With a unique combination of Sony’s digital imaging and Ericsson’s mobile platform, Sony Ericsson seems to have the upper hand in coming out with the latest technology to meet consumer demand. With any advancements of innovation, design is a key step to initiate any innovative ideas. Sony Ericsson takes pride in their industrial designers because of the importance to impress consumers with never-before-seen looks and groundbreaking technology. From the birth of an idea to the launch of the product, Sony Ericsson’s  designers monitor the progress of the product systematically, making sure the innovative idea keeps its shape and stays new. Designers will also need to keep a close eye on any changing trends in the mobile communication market as they can inspire as well as influence the elements of innovative design. Sony Ericsson continues to innovate in design and newly launched products to strengthen its reputation as a design leader. In addition, the company strives to be a cutting edge provider of applications, creating partnerships with software developers and content providers to meet everyday consumer demand. Technologies Sony Ericsson Mobile Communications offers services globally to a communication market with high end, state-of-the-art mobile phone equipment, accessories, PC-cards, and M2M (Machine-to-Machine) technology. Our computer era is about making people more productive in the working environment. It is a technology that is geared to help people interact with other people through the aid of always on computers, communication, and powerful high bandwidth. The M2M communications technology is going to be different in the sense that it will allow electronic devices to interact with people and other devices. This will not require as big a bandwidth as computers use now days. This technology features higher reliability and efficiency, and it also enables users to remotely access and manage other array of equipment without having to move around or keeping a technical staff. This type of technology is presently being used by Sony Ericsson and is evolving rapidly particularly in the area of wireless equipment. M2M is also used for business applications such as: Security and emergency response Mission-critical uptime Optimized logistics Management resources Mobility and collaboration Personalization and customization Another of the latest popular technologies is called Wideband Code Division Multiple Access (WCDMA). This is a technology for wideband digital radio communications of Internet, multimedia, video and other capacity-demanding applications. WCDMA is the dominating 3G (3rd. Generation) technology, providing higher capacity for voice and data and higher data rates. WCDMA uses a new spectrum with a 5 MHz carrier, providing 50 times higher data rate than in present GSM networks (and 10 times higher data rate than in GPRS networks) WCDMA handles up to 2 Mbps for local area access or 384 Kbps for wide area access. A coming release will include enhancements up to more than 10 Mbps. WCDMA is also known as UMTS and has been adopted as a standard by the ITU under the name IMT-2000 direct spread (Ericsson, 2004). Multimedia Messaging Service technology is another feature found in many Sony Ericsson’s communication devices of today. This feature enables users to send/receive multimedia messaging. MMS technology applies to communication applications, information, and entertainment. Because of the nature of the applications, MMS is especially helpful because it is designed for time critical situations, such as sport and other breaking news, alerts, stock market developments, etc. MMS also optimizes video images, video and audio signals in real time. Ethics In order to understand how Sony Ericsson Industries became a company gripped  in ethical and social responsibility, one must first look at its history and mission. In an article on the World Wide Web, â€Å"A Study of Smart phones† it talks about some of the history of Ericsson. Back in June of 1998, Ericsson made Symbian a privately independent company. Ericsson had one mission and that was, â€Å"To provide solutions to communication needs† (Ericsson, 2004). Ericsson made an ethical decision and commitment to the diversified customer base to always provide the end user with user friendly, expedient, business savvy computer compatible phones that severed and performed a wide variety of uses. That mission statement and ethical commitment grew, as did the Symbian coalition, which eventually included companies such as Matsushita, Motorola, Nokia, and Psion’s. With this new collaboration of world leading communication players came the new mission, which was, â€Å"To set the standard for mobile wireless operating systems and to enable a mass market for wireless information devices† (Grey Matter India, 2004). In 1998, Sony Ericsson had implemented the objective mission into the organization. In 2001, another mission was reborn. This mission statement focus was on the needs and wants of the consumer that included and embraced the ethics and the social responsibilities in present day. In 2001, the headlines stated â€Å"Welcome to Sony Ericsson Mobile Communications.† Then in October of 2001, Sony published on its website its new mission, which was â€Å"Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry† (Ericsson, 2004). They went on to publish there social responsibility statement, which stated, â€Å"It is Sony Ericsson’s policy to behave in a socially and ethically exemplary way and to operate business in compliance with all applicable laws and regulations. Sony Ericsson believes in respect for human rights and in the ethical treatment of all employees† (Ericsson, 2004). The Joint Venture Whether a company is small or large, there comes a time when a company needs to shift the way the company is managed. Large companies, such as Sony Ericsson, have been using self-directed work teams for years to improve quality, increase productivity, raise morale, lower costs, and boost  motivation. A self-directed work team is a group of workers from different functional areas of a company who work together as a unit largely without supervision, making decisions, and performing task that once belonged only to managers. However, it is important to note, that managers in companies using teams, such as Sony Ericsson, do not just sit around drinking coffee. In fact, they work just as hard as before, but the nature of their work changes dramatically. â€Å"Managers at Sony Ericsson take on roles of coaches who empower those around them to make decisions affecting their work and share information with workers. As facilitators, their job is to support and to serve the teams functioning in the organization and to make sure they produce results† (Ericsson, 2004). References Edmondson, G. (2000, August 28). See the world, erase its borders. Business Week, pp. 113-114. Ericsson. (2004). About Ericsson. Retrieved February 20, 2005 from the World Wide Web: http://www.ericsson.com/about/ Ericsson. (2004). Technologies. WCDMA. Retrieved February 20, 2005 from the World Wide Web: http://www.ericsson.com/technology/ Gray Matter India. (2004). Smartphones. White Paper, pg. 8. Retrieved February 21, 2005 from the World Wide Web: www.greymatterindia.com/downloads/Whitepaper_Rise%20_of_Smartphones.pdf. Mescon, M., Courtland, B., Thill, J. (1999). Business Today, 203. Upper Saddle River, NJ: Prentice Hall

Comical Elements in Romeo Juliet - 1605 Words

The Most Excellent and Lamentable Tragedie, of Romeo and Iuliet Ââ€" a play with such a title as this could hardly be expected to contain any great deal of light-hearted comedy, but comic elements can still be seen throughout the course of the story. Characters joke and jest in between romantic soliloquies; bright imagery are embedded between passages of trouble, darkness, and death. These elements are so subtly included in the tragedy that one barely notices their poignancy as the story folds out. Upon reflection, however, readers can see that this most lamentable tragedy is not purely tragic. Why would Shakespeare, then, theoretically, dilute the pathos of Romeo Juliet by using these comical elements? He could have simply went along†¦show more content†¦While the Nurse is teasing Juliet, Romeos lovesick devotion is also being made fun of by his friend Mercutio, a brilliant, witty character whose name is derived from the quick-changing mercury. He is very much a comic cha racter in the sense that he adds a certain irreplaceable spark and liveliness to the play through both what he says and how he says it. According to Romeo, he is a gentlemanÂ….that loves to hear himself talk and will speak more in a minute than he will stand to in a month (99). Another talkative character, Mercutios language is full of life and imagery, and most importantly to his comical role, witty. His Queen Mab speech contains some of his of the most famous lines, which capture all of the imagination and eloquence he puts into his words. One of the best examples of the witticisms of his language among his friends, so loved by the Elizabethan audiences, are in his little battle of wits with Romeo: Mercutio: I will bite thee by the ear for that jest. Romeo: Nay, good goose, bite not. Mercutio: Thy wit is a very bitter sweeting; it is a most sharp sauce. Romeo: And is it not, then, well served into a sweet goose. 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The prologue sets the scene, In fair Verona (where we lay our scene), making the play more believable, as in Shakespeares time scenery would have beenRead MoreConfined Entrapment Essay1622 Words   |  7 Pagesconform to the social restrictions by demonstrating reverence and obedience to the males in their lives; they are merely commodities and dealt with as possessions. Shakespeares tragic play, Romeo and Juliet, explores the effects of patriarchal authority exerted over women and the responses to it. Through Juliet, Lady Capulet, and the Nurse, he establishes a common understanding of this type of society, but illuminates three different reactions to the social oppression by portraying the responses ofRead MoreWilliam Shakespeare s Romeo And Juliet1857 Words   |  8 Pages Based on Arthur Brooke’s Tragicall Historye of Romeus and Juliet, Romeo and Juliet is perhaps Shakespeare’s most illustrious tragedy. The play centers around the love affair of Romeo, a Montague, and Juliet, a Capulet, against the backdrop of a vicious feud between their families. S et in Verona, a riparian urbs on the Adige River, the play chronicles the journey of Romeo and Juliet through their weeklong romance until their suicide. One of the hallmarks of the play is Shakespeare’s prolific focusRead MoreScene Analysis of Baz Lurhmanns Romeo and Juliet Essay1297 Words   |  6 PagesScene Analysis of Baz Lurhmanns Romeo and Juliet Set in fair Verona, Shakespeares most famous, magical, heart-rending and tragic love- affair, Romeo and Juliet, has been cleverly transformed using a modern-day, urban backdrop to portray Baz Lurhmanns eccentric and exciting adaptation of Shakespeares infinite phenomenon that is, Romeo and Juliet. Prior to the opening scene, there is an introduction that consists of a news reporter on a television set, reportingRead More Shakespeare In Love Essay example985 Words   |  4 Pagescharacter, Viola, merely symbolizes William Shakespeare’s Juliet. However, the film’s original screenplay clearly establishes a link between Elizabeth’s character and Viola’s. First of all, both possess keen wit uncommon to woman of the era, which they use to belittle the male sex. When an aristocratic male attempts to court Viola and says that he has spoken to her father, she replies, So my Lord, I speak with him everyday. (Shakespeare) This comical scene alludes to Viola’s quick wit and confidence,